IBM Sterling Ideas

Shape the future of IBM!

We invite you to shape the future of IBM, including product roadmaps, by submitting ideas that matter to you the most. Here's how it works:

Post your ideas

IBM is transforming its request for enhancement (RFE) process. The purpose of the transformation is to provide a more consistent experience for you to submit requests and to enable IBM product owners to respond to your requests more quickly. For more information click here.

Start by posting ideas and requests to enhance a product or service. Take a look at ideas others have posted and upvote them if they matter to you,
1. Post an idea
2. Upvote ideas that matter most to you
3. Get feedback from the IBM team to refine your idea

Help IBM prioritize your ideas and requests

The IBM team may need your help to refine the ideas so they may ask for more information or feedback. The offering manager team will then decide if they can begin working on your idea. If they can start during the next development cycle, they will put the idea on the priority list. Each team at IBM works on a different schedule, where some ideas can be implemented right away, others may be placed on a different schedule.

Receive notifications on the decision

Some ideas can be implemented at IBM, while others may not fit within the development plans for the product. In either case, the team will let you know as soon as possible. In some cases, we may be able to find alternatives for ideas which cannot be implemented in a reasonable time.

Consolidate Call Center and Store Engagement into a single Customer Engagement Solution

The idea there are separate solutions needed for customer engagement is antiquated and driven more by either poor organizational structures and silos, and/or the current market environment of solutions. IBM has the ability to take the lead in this area, leveraging the existing work done in Store Engagement, and combining this with Call Center to create a single Customer Engagement Solution. The information needed to manage the customer experience, whether it is online, offline, in a store, in the field, etc.; is the same. Consequently, we have the opportunity to create a single customer engagement solution gateway, potentially resolving challenges currently in the market in blending different payment gateways (i.e. POS, e-commerce, etc.). Building Store Engagement so it pulls data across sources (inventory, marketing, promotions, CRM, etc.) creates an adaptable solution for multiple industries, and empowers companies to adjust the use based on their size and needs. This also allows IBM to avoid direct competition with established silo'd solutions, such as POS, Shopping Carts, etc. and act as a collaborative source for driving efficiencies in operations, reducing costs, increasing profitability, and improving the customer experience.

  • Guest
  • Oct 31 2018
  • Not under consideration
How will this idea be used?

This approach will provide a solution which acts a gateway for companies across tiers to engage with IBM resolving a current market need. It also sets an example of how IBM is adaptable and innovative, working with third party vendors much in the same way lower tier players are building their business more effectively from the ground up. 

What is your industry? Retail
What is the idea priority? Urgent
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  • Admin
    Kiran Rao commented
    18 Dec, 2020 05:19pm

    Hi, thank you for your idea. While this is a strong case for consolidation, we have decided to decline this idea, as it does not align with IBM's near term strategy for Store Engagement and Call Center. We recognizes there are different use cases and contexts for associates and managers in a store setting and a customer support representative in a call center. Differences in UI/UX, out-of-the-box capabilities, and product licensing are all built around these different use cases for Store and Call Center today. In the next 12-18 months, however, we do have plans to leverage the modern UI built for Store to deploy similar screens for order tracking and payments breakdown in the existing Call Center DOJO framework.